Marketing Tips
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Marketing IQ Test!
So, you think you have what it takes to make money online? Let's find out!
Search Engine IQ Test
Everybody talks about marketing products via the search engines, but do they really know
what they're talking about? Test your wits here!
How to Run Your Own
Publishing Bakery
Why baking print is better than baking cake.
Master
"Advertorial" Example
Here's a sample million dollar "advertorial" from renowned marketing expert, Joe
"Mr. Fire" Vitale. Imagine what will happen if you use an ad like this for
your products. I dare you not to buy this product after
reading this letter!
World's Shortest
Advertising IQ Test
Find out which headlines worked best! This one is killer!
Internet Marketing Forum
Get in there and learn from your peers!
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Weekly Quick Tip
16 November 1998 - AIDA Never Let Me Down!
It's no secret that writing an excellent headline will vastly
improve the performance of any web site listing.
In this week's Traffic Report (see above to subscribe), I
cited a test where a single headline change boosted my results by several thousand
percent. To get these results, I simply applied the good old AIDA formula to my web
listing headlines. This has been used by print advertisers for decades:
Attention, Interest, Desire
Action
Now, we web marketers don't have full page magazine ads to
pull this off. Sometimes, we have to do this in one line! Ensure that your
headline will do all four AIDA steps and you have a winner:
Get their attention by standing out. Peek their
interest by speaking to their needs. Create desire by adding immediacy. And
then the "action" takes care of itself - they click!
Give that one a shot and let me know how it works.
Mark Joyner
CEO, Aesop Marketing Corp.
[email protected]
Go to the forum to read
last week's Quick Tip.
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Killer Resources
Traffic
Building Screen Saver
This free screen saver reminds you of the 8 great habits of high
traffic websites.
PhotoReading Tips
for Faster Reading
Free e-book. The creator of PhotoReading, Paul Scheele, gives you his
killer tips for slashing those heaps of paper into nothing. Must Read!
Search Engine Tactics
ZDNet Gives Search Engine Tactics 5 Stars! Free e-book that shows you how
to dominate the search engines! Learn the five best things you can do to explode your
search engine positioning and more.
Guerilla Web
Marketing and Promotion
Free e-book that teaches you the marketing and promotion methods of the
most successful web entrepreneurs.
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